Content Creator – Social Media & Graphic Design
Brooklyn, NY
Full Time
Entry Level
Job Title: Content Creator – Social Media & Graphic Design
Classification: Exempt/Full-time
Reports to: Chief of Staff/VP, Public Affairs
Salary: $60,000-75,000
We are seeking a dynamic and creative Content Creator to lead the development and execution of our digital presence across all social platforms. The ideal candidate will bring a strong background in managing social media channels, have a sharp eye for design, and a deep understanding of the ever-evolving digital landscape. This role is ideal for someone who is both highly strategic and hands-on, capable of crafting compelling content and driving engagement through thoughtful, well-executed campaigns. The ideal candidate will possess advanced graphic design skills and the ability to design professional, polished collateral and marketing materials (both digital and print) in-house to support campaigns and communications needs.
Primary Responsibilities:
About You:
Brooklyn Bridge Park seeks a graduate candidate in architecture, landscape architecture, urban planning, urban design or related fields. We are seeking candidates who possess solid writing skills, research acumen, communications abilities, ability to read design plans, use Adobe Illustrator, and familiarity with construction project management.
In addition, ideal candidates embody the following values:
We believe that BBP is a park for all people. We take pride in our ability to provide the community with a beautiful, functional, clean, and safe green space. Internally, we strive to provide a work environment where employees feel supported, respected, and a sense of belonging. Our staff are experts in everything from horticulture to community engagement to park operations and events. The work environment is welcoming, with hardworking and diverse staff who are dedicated to building, beautifying, and maintaining the park. We offer benefits like affordable healthcare, retirement plans, tuition reimbursement, and prioritize the importance of work-life balance.
ABOUT BROOKLYN BRIDGE PARK
Brooklyn Bridge Park, one of the most transformative public projects in New York City in a generation, has revitalized a formerly industrial waterfront into a dynamic 85-acre civic space. Created to be environmentally and financially sustainable, Brooklyn Bridge Park is a model for resilient urban design that reconnects New Yorkers and visitors to the waterfront. Brooklyn Bridge Park (BBP) operates as a non-profit public benefit corporation of the City of New York and is responsible for the stewardship of the park—maintaining its landscapes, maritime infrastructure, and public amenities. BBP develops and delivers dynamic public programming that weaves together arts and culture, recreation, and environmental education to engage, inspire, and serve a diverse community.
Brooklyn Bridge Park is an Equal Opportunity Employer. Brooklyn Bridge Park provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Classification: Exempt/Full-time
Reports to: Chief of Staff/VP, Public Affairs
Salary: $60,000-75,000
We are seeking a dynamic and creative Content Creator to lead the development and execution of our digital presence across all social platforms. The ideal candidate will bring a strong background in managing social media channels, have a sharp eye for design, and a deep understanding of the ever-evolving digital landscape. This role is ideal for someone who is both highly strategic and hands-on, capable of crafting compelling content and driving engagement through thoughtful, well-executed campaigns. The ideal candidate will possess advanced graphic design skills and the ability to design professional, polished collateral and marketing materials (both digital and print) in-house to support campaigns and communications needs.
Primary Responsibilities:
- Develop and implement a comprehensive social media strategy to increase visibility, engagement, and reach across platforms (e.g., Instagram, Twitter/X, Facebook, LinkedIn, TikTok).
- Create, curate, and manage high-quality content—including graphics, video, and copy—tailored to each platform and aligned with organizational goals.
- Design professional, polished collateral and marketing materials (both digital and print) in-house to support campaigns and communications needs.
- Monitor emerging trends, platform updates, and best practices to keep content and strategy fresh and relevant.
- Use analytics and performance metrics to inform strategy and optimize content in real-time.
- Collaborate across departments to highlight programs, events, and initiatives in a timely and engaging way.
- Maintain a consistent brand voice and visual identity across platforms.
- Lead crisis communications and real-time messaging as needed on social channels.
- Manage social media calendars, content schedules, and posting timelines.
- Work in collaboration with Public Affairs team on overall communications and messaging for Brooklyn Bridge Park to enhance engagement with park visitors and the public through social/digital media.
- Minimum 3 years of experience in a digital media or communications role, with a proven track record of managing social media accounts for an organization, public institution, or city agency.
- At least two years of experience with video and audio production and editing, as well as photography.
- Experience creating digital content across various social media platforms.
- Experience with digital media management, strategy, and planning.
- Experience with iPhone-based short-form video production as well as camera-based photography and videography.
- Strong technical proficiency across all major platforms and familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Excellent visual design skills and proficiency with graphic design software such as Adobe Creative Suite, Canva, or similar tools.
- Demonstrated success in growing audiences and driving engagement through creative digital strategies.
- Excellent copywriting and editing skills, with the ability to tailor messaging for diverse platforms and audiences.
- Strong analytical mindset with experience using insights and analytics tools to guide content and strategy.
- Ability to balance long-term planning with quick-turn creative execution.
- Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
- A strong sense of digital storytelling and community voice, especially in public-facing work
- Strong organizational, time-management, and multi-tasking skills
- Superb attention to detail and the ability to meet deadlines under pressure
About You:
Brooklyn Bridge Park seeks a graduate candidate in architecture, landscape architecture, urban planning, urban design or related fields. We are seeking candidates who possess solid writing skills, research acumen, communications abilities, ability to read design plans, use Adobe Illustrator, and familiarity with construction project management.
In addition, ideal candidates embody the following values:
- You strive to be inclusive and collaborative. At BBP, we recognize that doing our best work means working together. We have each other’s back – and are helpful, humble and open.
- You are committed. At BBP, we approach our work with integrity, positivity, and pride. We are committed to the public, the park and each other.
- You are a problem-solver. At BBP, we prioritize learning, evolving and building creative solutions to ensure the Park remains a leader in sustainable green space for generations to come.
- You value people and the environment. At BBP, respect is important to us. We strive to trust each other, act with good intention and communicate with openness.
We believe that BBP is a park for all people. We take pride in our ability to provide the community with a beautiful, functional, clean, and safe green space. Internally, we strive to provide a work environment where employees feel supported, respected, and a sense of belonging. Our staff are experts in everything from horticulture to community engagement to park operations and events. The work environment is welcoming, with hardworking and diverse staff who are dedicated to building, beautifying, and maintaining the park. We offer benefits like affordable healthcare, retirement plans, tuition reimbursement, and prioritize the importance of work-life balance.
- 403B (retirement plan)
- Defined Benefit Plan (company-funded retirement)
- Paid vacation time (up to 25 days)
- Sick & Safe days (12)
- Paid holidays/float days (15 days annually)
- FMLA and other paid leaves (based on eligibility)
- Tuition and professional development reimbursement
- Medical, dental, vision, Healthcare FSA, Dependent FSA, Commuter Benefits, Life, and Long-term Disability Insurance
- BBP vendor discounts at restaurants, food markets, and other eateries
- Other corporate discounts on movie tickets, theme parks, and more!
ABOUT BROOKLYN BRIDGE PARK
Brooklyn Bridge Park, one of the most transformative public projects in New York City in a generation, has revitalized a formerly industrial waterfront into a dynamic 85-acre civic space. Created to be environmentally and financially sustainable, Brooklyn Bridge Park is a model for resilient urban design that reconnects New Yorkers and visitors to the waterfront. Brooklyn Bridge Park (BBP) operates as a non-profit public benefit corporation of the City of New York and is responsible for the stewardship of the park—maintaining its landscapes, maritime infrastructure, and public amenities. BBP develops and delivers dynamic public programming that weaves together arts and culture, recreation, and environmental education to engage, inspire, and serve a diverse community.
Brooklyn Bridge Park is an Equal Opportunity Employer. Brooklyn Bridge Park provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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